Will Simons, RS, EBP joined the Association Reserves team in 2008 after spending time in the insurance and commercial real estate fields. He has since completed or overseen more than 1,800 Reserve Studies and earned the Community Associations Institute (CAI) designation of Reserve Specialist (RS #190). He is also a Florida-licensed Continuing Education Provider (#0005433) for Community Association Managers. Will’s experience includes all types of condominium and homeowners’ associations throughout the southeastern United States. His clients have ranged from modern, luxury high-rises to homeowners’ associations representing thousands of homes. Will has also provided Reserve Studies for many timeshare/fractional properties, resorts, schools, marinas, country clubs, historic properties, and commercial developments. A frequent author and speaker on the subject of Reserve planning, he also served as the Treasurer and Vice President of his own HOA for six years, representing a community of over 600 homes with a budget exceeding $1 million. Will holds a bachelor’s degree in Business Administration from the University of Southern California.

OTHER CREDENTIALS

CAI Educated Business Partner

Abe El-Masri, P. Eng, RS, EBP joined the Association Reserves team in 2017. He holds a Bachelor’s of Science Degree in Civil Engineering from University of Calgary, Canada. After working with the Department of National Defence (Canada) in the Construction Engineering division, Abe worked at a reputable engineering firm in Canada before relocating to south Florida. Prior to joining our team, Abe worked as a Project Engineer for a local construction firm. In that role, he took on numerous responsibilities including assisting senior engineers in the construction field, monitoring project schedules, production, cost estimation and value engineering, just to name a few. Abe earned the Community Associations Institute (CAI) designation of Reserve Specialist (RS #368) and is currently working towards obtaining the PE (Professional Engineer) License in the State of Florida.

David Whann, MBA, RS, EBP joined the Association Reserves team in 2016, and now represents Association Reserves as the Territory Manager of Florida’s gulf coast. A lifelong Florida resident, David obtained both his Bachelor’s Degree in Accounting and Master’s Degree in Business Administration from University of South Florida. David combines an analytical, problem-solving mindset with a passion to both educate and serve each client to the highest quality. He has prepared Reserve Studies for a wide range of property types, from luxury high-rise properties to sprawling single-family home communities. David earned the Community Associations Institute (CAI) designation of Reserve Specialist (RS #369).

Susan Farrell joined the Association Reserves team as a Client Services Coordinator in 2019. She earned her Bachelor’s degree in Business Administration from Reinhardt University and has more than 20 years of experience working in a corporate environment. Prior to joining our team, Susan spent over 10 years as a Senior Administrator for the International Executive Services practice at KPMG.

In her current role as Client Services Manager for the Florida office, Susan enjoys interacting with clients and team members alike. A native of New Hampshire, she now lives in the greater Atlanta area with her husband and daughter.

Joshua Hardin, RS, EBP joined the Association Reserves team in 2019. Joshua earned a Bachelor’s of Science Degree in Industrial Engineering from Clemson University, after which he spent several years climbing the ranks in the manufacturing industry. Joshua has held multiple managerial roles in a Fortune 500 solutions-based company where he led process improvement, day-to-day operations, and customer satisfaction. He combines a technical mindset with thorough attention-to-detail and follow-through, focusing on client success as the first and final goal. Josh has earned the Community Associations Institute (CAI) designation of Reserve Specialist (RS #415).

Matthew Straley, RS, EBP joined the Association Reserves team as a Project Manager in 2019. He earned a Bachelor’s of Science Degree in Mechanical Engineering from the New Mexico Institute of Mining and Technology. Prior to joining our firm, Matt worked in construction, manufacturing, and technical sales. In his prior project management roles, Matt oversaw construction for stucco, EIFS, drywall, and framing projects. As a Sales and Manufacturing Engineer, Matt was instrumental in designing and developing positive rapport with customers through excellent communication and customer service. He brings an analytical mindset and an empathetic outlook into his work. Matt has earned the Community Associations Institute (CAI) designation of Reserve Specialist (#416).